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Use red and other Valentine colors in creative ways

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Looking for creative ways to use Valentine’s Day colors such as red and pink? What about doing a color-selective couples shoot?

The theme

We went with a theme of carnival jesters. In this instance, all the costumes are black and white, including the jester’s mask. We wanted to add a little color. My female jester has a splash of color on her otherwise extremely pale makeup. She is also wearing an wig.

Choose your color

We opted for red … red represents passion, love and all sorts of other things. I could have chosen red, but I felt it was the bolder option.

We also used it sparingly in order to really make the colors stand out. My makeup artist did a fantastic job with the small but very powerful pops of colour. Red in makeup is often a little pink. But the super pale base, and strong accents made the red pop.

Play with props

We had some props that really made an impression. The red balloon and artificial rose gave the couple a story to work with.

Add some atmosphere

I also added smoke from a machine and used red gels with speedlights to highlight the smoke and change its color. These are camera left, and right just off screen.

Ham it up or tone down

Not quite ready to be a carnival jester? That’s OK too, try a black tux and evening dress, along with a bright red or pink rose. Or, have one person in a red or pink dress (or suit) with a matching bow tie on the opposite. Stick to one color and make a statement. Even evening wear can be a little more interesting.

Make a Statement

Use your chosen color as the background color. Add some large, cut-out hearts suspended from fishing wire to make a Valentine’s theme. You could use formal clothing for this too.

Have fun! Make it sweet and cute or make it sexy and alluring — it’s completely up to you (and your couple, of course).

Models:Andrea Gardiner & James Farmer
Makeup: Bella from Bella Celeste Artistry


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